While COVID19 Pandemic has engulfed and halted the world, India’s public broadcaster Prasar Bharati with 30,000 humongous work force and more than 1000 Offices, Broadcasting Centres across the country has managed to prevent the spread among its employees and has remained operational with 24*7 news services, educational and entertainment programming, thanks to timely intimation by central government and early on preventive measures taken by the administration of Prasar Bharati.
Administrative response to COVID19
Source: BARC India: 2+ All India. Weekly Impressions (in Millions)
Apart from bringing old and iconic content back on TV and Radio, All India Radio and Doordarshan’s news units, AIR News and DD News, have been keeping people informed and aware about the developments in fight against Coronavirus through their continued 24*7 services on TV, Radio and digital platforms – Prasar Bharati News Services and NewsOnAir App.
Doordarshan and All India Radio regional channels have aired Virtual classes for students missing out on Schools and Colleges. DD Sports brought back memorable old cricket matches, and aired interaction with Sporting legends. In few major highlights of Radio, Ruskin Bond narrated his celebrated stories on All India Radio and we made almost thousand Radio Plays available on local stations of All India Radio in local languages.
With these content, through Doordarshan network alone, Prasar Bharati has been able to reach Millions of viewers across India:
