Prasar Bharti

Akashwani: The Profile

As India’s National Broadcaster and also the premier Public Service Broadcaster, All India Radio (AIR) has been serving to inform, educate and entertain the masses since it’s inception, truly living up to its motto – ‘Bahujan Hitaya : Bahujan Sukhaya’. One of the largest broadcasting organisations in the world in terms of the number of languages of broadcast, the spectrum of socio-economic and cultural diversity it serves, AIR’s home service comprises 479 stations today located across the country, reaching nearly 92% of the country’s area and 99.19% of the total population. AIR originates programming in 23 languages and 179 dialects. List of Full-fledged and Relay stations of AIR.

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AIR accepts ad bookings through Accredited agencies/Registered agencies/Canvassers/ and directly from Govt. Clients: Accredited agencies are given credit facility of 45 days for making payment. Government clients are entitled for a credit period of 60 days. Registered agencies/Canvassers are to pay in advance for any ad booking. Based on the rate card of advertising for All India Radio, advertising agencies/ clients send release orders (RO) and schedules for a fixed period. The booking is finalized through a contract signed between the clients/agency and All India Radio for different inventories